Response to Bob's Shiny Suds Blog

I agree with what Bob said. The advertisement/spoof got the point across well, however even to me it seemed overdone and a little creepy. I can see why some people are upset by this, and this is where I feel that the marketers should have been especially sensitive to the viewers. They could have dialed this down and still get their point across well. Do you think that the producers of this ad chose to make it racy and provocative like this so that hit would increase the talk about this?

Superbowl Marketing

One of the largest events and oppurtunities for marketing companies has just passed; the Superbowl. It was the largest telecast ever and there were over 105 million captive viewers for marketing departments of large corporations to showcase their product/service. The commercials are almost just as anticipated and talked about the next day a the watercooler as the actual Superbowl. I also find it interesting that most "regular" commercials are usually hated, but these are not. Do you believe that it is worth the ourtrageous amount of money to have a commercial even when they are made more to entertain rather than market/advertise their product?

Type B- Response To Kevin McArthur's Environmentalism post

I like how you brought a real life event into the the discussion of the question whether environmentalism is a threat or an opportunity to marketers. I agree with what you have said, however I am a skeptical person by nature and I feel that marketers are deceptive.
To answer the question that you asked at the end of your post, "Do you think that the world will ever become a completely "green" planet, and can marketing have an effect on that decision?" No, I do not believe that the world will ever become a completely green planet because not everyone will buy into the idea of recycling or treating mother nature with respect. Marketing is however moving to the forefront of starting/increasing the speed of the "green movement". They are contributing to this movement whether they are trying to save the planet or marketing a product to people who embrace this idea.