I also decided to address the 4 P's of marketing and came up with the same general answers as Chad did. The four P's seemed pretty straight forward and most people related our "job search" situation well to the marketing mix. It was an interesting approach to get a real life example and it helped reinforcing the "marketing mix" idea. To answer the question Chad posed: "Could this be useful for us, as many of us are approaching the job market?" I believe it will help put our job searches into perspective, with the idea that we need to market ourselves to the "consumers" to the best of our abilities, but I do not believe that it will ultimately help us find a job.
Out of the 4 P's of marketing, which do you believe will be the most influential in helping us find a job?
Saturday, January 30, 2010
Monday, January 25, 2010
4 P's of Marketing
When it comes to finding a dream job, the 4 P's can be applied in the same manner as they are used in marketing. The four P's are; product, place, promotion and price and each has an important role in the aid of selling aproduct.
The first P, product, would be the person that is applying for the job. You have to "sell" your good qualities and promote yourself to an employer as the most qualified and best person for the job.
The second P is place, which I believe is where the job would be located. Most people look for jobs in their community or surrounding area so they do not have to commute long distances every day. This can sometimes hinder job searches if they are in a specialized field and there are not many opportunities for a worker in their field.
The third P, promotion, could be a few different things for example, a resume and a cover letter, a recommendation through a colleague or fellow employer or just a first impression . One way to promote yourself is through first impressions. A first impression, could be influenced by appearance, background, your resume, and by general demeanor. If there is a poor initial "promotion", then you can kiss your dream job goodbye, it will be very tough to change that first impression. Sometimes it can be very valuable to know someone in a company, because if they are a good employee, they can give a recommendation through a letter or word of mouth.
The last P, would be would be price, which in this case is the salary, benefits and training. The employer would agree to "buy" your time, experience and knowledge, through the salary and benefits, and depending on how well the "product" is, the "price" will vary too and someone might believe you are over valued while you feel you are undervalued.
Overall, the four P's of marketing can be applied to our own life and even simplify a process that many of us will need to perfect in the near future.
The first P, product, would be the person that is applying for the job. You have to "sell" your good qualities and promote yourself to an employer as the most qualified and best person for the job.
The second P is place, which I believe is where the job would be located. Most people look for jobs in their community or surrounding area so they do not have to commute long distances every day. This can sometimes hinder job searches if they are in a specialized field and there are not many opportunities for a worker in their field.
The third P, promotion, could be a few different things for example, a resume and a cover letter, a recommendation through a colleague or fellow employer or just a first impression . One way to promote yourself is through first impressions. A first impression, could be influenced by appearance, background, your resume, and by general demeanor. If there is a poor initial "promotion", then you can kiss your dream job goodbye, it will be very tough to change that first impression. Sometimes it can be very valuable to know someone in a company, because if they are a good employee, they can give a recommendation through a letter or word of mouth.
The last P, would be would be price, which in this case is the salary, benefits and training. The employer would agree to "buy" your time, experience and knowledge, through the salary and benefits, and depending on how well the "product" is, the "price" will vary too and someone might believe you are over valued while you feel you are undervalued.
Overall, the four P's of marketing can be applied to our own life and even simplify a process that many of us will need to perfect in the near future.
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