In Response to Chad Brown's Tiger Woods Post

Do you think that by Nike continuing to sponsor Tiger Woods they are making a statement that they approve of what he did?


I do not believe in the crap that is going on with Tiger Woods. The media has portrayed him in a manner that he has murdered someone. Yes, it was wrong for Tiger Woods to cheat on his wife but a lot of people do it and many, many famous athletes and movie stars have done the same thing but never were forced to hold a press conference and go to sex therapy. Tiger Woods is still the most dominant athlete in the world and if I was the president/CEO of Nike or any company with money to endorse Tiger Woods I would still do so. Everyone is human and makes mistakes, the only reason that this ridiculous press conference was covered by 300+ media people shows how popular and widely followed Tiger Woods is. Does it really matter to you or me that Tiger decided to cheat on his wife? Is it going to affect you buying a pair of shoes or your favorite golf balls?

What should Toyota's next move be?

Over the last three or so months, Toyota has been facing the single largest car recall in US history. However, for the last 10 years or so Toyota has been known as very safe, reliable and affordable cars and because of that Toyota has grown exponentially. Now it is up to their marketing, advertising and P.R. departments to save the company and hopefully not lose the safe and reliable tags associated with Toyota cars. What can/should these departments and the management team do to encourage consumers to buy their vehicles and reinforce the ideas that their cars will not kill them?