In response to Chad Browns Sherwin Williams Target Marketing

I really have no background information on Sherwin Williams other than the fact that they sell paint. I feel that it is good for any company to target the younger generations for the sole fact that they will hopefully be consumers for life. How they will target and attract the younger crowd I do not know. But having a few Facebook groups will do nothing to entice people to buy their products. They need to offer something to younger people that will get them to come back, like maybe on the first of every month they offer a class for a different style of painting and you can receive a free gallon of paint. They need to find a way to differentiate their product and create a brand loyalty that Home Depot or Lowe's can not mimic.

Is social media worth it?

After spending time in class focusing on social media platforms and doing blogging and similar things, I am wondering if any of this stuff really affects anyone? Personally, I feel that all of these platforms and websites are pretty stupid except for the rare occasion. I have heard many horror stories with Facebook and employers and schools, sexual predators on Myspace and now drama everyday with some stupid comment that athletes or movie stars make on Twitter. Do the benefits ever outweigh the problems that these services cause?