Type B- Response To Kevin McArthur's Environmentalism post

I like how you brought a real life event into the the discussion of the question whether environmentalism is a threat or an opportunity to marketers. I agree with what you have said, however I am a skeptical person by nature and I feel that marketers are deceptive.
To answer the question that you asked at the end of your post, "Do you think that the world will ever become a completely "green" planet, and can marketing have an effect on that decision?" No, I do not believe that the world will ever become a completely green planet because not everyone will buy into the idea of recycling or treating mother nature with respect. Marketing is however moving to the forefront of starting/increasing the speed of the "green movement". They are contributing to this movement whether they are trying to save the planet or marketing a product to people who embrace this idea.