Saturday, March 6, 2010
In response to Chad Browns Sherwin Williams Target Marketing
I really have no background information on Sherwin Williams other than the fact that they sell paint. I feel that it is good for any company to target the younger generations for the sole fact that they will hopefully be consumers for life. How they will target and attract the younger crowd I do not know. But having a few Facebook groups will do nothing to entice people to buy their products. They need to offer something to younger people that will get them to come back, like maybe on the first of every month they offer a class for a different style of painting and you can receive a free gallon of paint. They need to find a way to differentiate their product and create a brand loyalty that Home Depot or Lowe's can not mimic.
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These are interesting thoughts about SW targeting younger people. Keep that in mind and develop that line of thought/suggestions for your plan. Your thoughts make sense to me. It will be difficult to get younger people in the store unless you entice them somehow, esp if they (as a group) may not have much interest or "know-how" in paint.
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