In Response to Chad Brown's Tiger Woods Post

Do you think that by Nike continuing to sponsor Tiger Woods they are making a statement that they approve of what he did?


I do not believe in the crap that is going on with Tiger Woods. The media has portrayed him in a manner that he has murdered someone. Yes, it was wrong for Tiger Woods to cheat on his wife but a lot of people do it and many, many famous athletes and movie stars have done the same thing but never were forced to hold a press conference and go to sex therapy. Tiger Woods is still the most dominant athlete in the world and if I was the president/CEO of Nike or any company with money to endorse Tiger Woods I would still do so. Everyone is human and makes mistakes, the only reason that this ridiculous press conference was covered by 300+ media people shows how popular and widely followed Tiger Woods is. Does it really matter to you or me that Tiger decided to cheat on his wife? Is it going to affect you buying a pair of shoes or your favorite golf balls?

What should Toyota's next move be?

Over the last three or so months, Toyota has been facing the single largest car recall in US history. However, for the last 10 years or so Toyota has been known as very safe, reliable and affordable cars and because of that Toyota has grown exponentially. Now it is up to their marketing, advertising and P.R. departments to save the company and hopefully not lose the safe and reliable tags associated with Toyota cars. What can/should these departments and the management team do to encourage consumers to buy their vehicles and reinforce the ideas that their cars will not kill them?

Response to Bob's Shiny Suds Blog

I agree with what Bob said. The advertisement/spoof got the point across well, however even to me it seemed overdone and a little creepy. I can see why some people are upset by this, and this is where I feel that the marketers should have been especially sensitive to the viewers. They could have dialed this down and still get their point across well. Do you think that the producers of this ad chose to make it racy and provocative like this so that hit would increase the talk about this?

Superbowl Marketing

One of the largest events and oppurtunities for marketing companies has just passed; the Superbowl. It was the largest telecast ever and there were over 105 million captive viewers for marketing departments of large corporations to showcase their product/service. The commercials are almost just as anticipated and talked about the next day a the watercooler as the actual Superbowl. I also find it interesting that most "regular" commercials are usually hated, but these are not. Do you believe that it is worth the ourtrageous amount of money to have a commercial even when they are made more to entertain rather than market/advertise their product?

Type B- Response To Kevin McArthur's Environmentalism post

I like how you brought a real life event into the the discussion of the question whether environmentalism is a threat or an opportunity to marketers. I agree with what you have said, however I am a skeptical person by nature and I feel that marketers are deceptive.
To answer the question that you asked at the end of your post, "Do you think that the world will ever become a completely "green" planet, and can marketing have an effect on that decision?" No, I do not believe that the world will ever become a completely green planet because not everyone will buy into the idea of recycling or treating mother nature with respect. Marketing is however moving to the forefront of starting/increasing the speed of the "green movement". They are contributing to this movement whether they are trying to save the planet or marketing a product to people who embrace this idea.

Is environmentalism more of an opportunity or threat for marketers

In my opinion, environmentalism is more of an opportunity for marketers than it is a threat. I believe that this is true because it is easier for marketers to promote a product as "green" or "organic" than it is for a consumer to prove them wrong. I'm not saying that every time a product has that kind label it is bogus, but I also do not believe everything I see. People are more apt nowadays to buy a product that is a bit more expensive if it is "100% recycled" or "certified green" or "organic" and that gives marketers a chance to capitalize on this growing trend. For instance, British Petroleum recently changed their logo, to a green and yellow sunflower to try to change the face of their company a little. They noticed the growing trend that the public stands by companies that are aware of their impact on the Earth, and are now trying to act like they care. Do you feel the same way as myself and do you think that it is immoral to play off the feelings of consumers?

(Type B) Response to Chad Brown's 4 P's blog

I also decided to address the 4 P's of marketing and came up with the same general answers as Chad did. The four P's seemed pretty straight forward and most people related our "job search" situation well to the marketing mix. It was an interesting approach to get a real life example and it helped reinforcing the "marketing mix" idea. To answer the question Chad posed: "Could this be useful for us, as many of us are approaching the job market?" I believe it will help put our job searches into perspective, with the idea that we need to market ourselves to the "consumers" to the best of our abilities, but I do not believe that it will ultimately help us find a job.

Out of the 4 P's of marketing, which do you believe will be the most influential in helping us find a job?